What Podcasts Are Sponsored by Squarespace?

Squarespace, a popular website-building and hosting company, has a robust history of sponsoring a wide variety of podcasts across different genres. Their sponsorship strategy includes both high-profile podcasts with large audiences and niche productions, making their sponsorships quite extensive. Since the list of sponsored podcasts evolves over time, it's difficult to pinpoint every single podcast currently under their sponsorship. However, some notable examples, both past and present, illustrate the diversity and scope of their engagements.

High-Profile Podcasts

1. "The Joe Rogan Experience":

2. Joe Rogan's podcast is one of the most popular in the world, covering a broad range of topics from comedy to politics to philosophy. Squarespace has been a sponsor due to the wide reach and diverse audience.

3. "Stuff You Should Know":

4. This educational podcast explores a variety of interesting topics. The consistent audience engagement makes it a valuable platform for Squarespace.

5. "WTF with Marc Maron":

6. Marc Maron's interviews with comedians, actors, and musicians are a staple for many podcast listeners. The engaging, long-form conversations make it a fit for Squarespace sponsorship.

Niche and Specialized Podcasts

1. "The Tim Ferriss Show":

2. Tim Ferriss is known for his interviews with high-achievers and thought leaders. Squarespace often sponsors episodes where entrepreneurship and business strategies are discussed, aligning well with their brand.

3. "How I Built This":

4. This NPR podcast hosted by Guy Raz delves into the stories behind the people who create some of the world’s best-known companies. Given that Squarespace targets entrepreneurs, this sponsorship is a natural fit.

5. "Grub Street Podcast":

6. Food and lifestyle podcasts like this one attract a specific audience that Squarespace can target effectively, especially those interested in setting up personal blogs or food-related websites.

Comedy and Entertainment

1. "My Favorite Murder":

2. A podcast that mixes true crime with comedy, hosted by Karen Kilgariff and Georgia Hardstark. Its fans are highly engaged, making it a great venue for Squarespace advertisements.

3. "The Daily Show with Trevor Noah: Ears Edition":

4. For listeners who prefer audio content from the popular TV show, this podcast has a broad audience that caters to a younger demographic, aligning with Squarespace’s market.

Art and Culture

1. "99% Invisible":
2. Hosted by Roman Mars, this podcast focuses on design and architecture, providing content that deeply resonates with Squarespace's aesthetic and design-conscious audience.

Key Considerations for Identifying Squarespace-Sponsored Podcasts

1. Audience Alignment:

2. Squarespace tends to sponsor podcasts whose audiences reflect potential users of their services—such as small business owners, creatives, and tech enthusiasts.

3. Engagement Level:

4. The amount of listener engagement, as well as the podcast’s reviews and ratings, play a crucial role in Squarespace's sponsorship decisions. Highly-engaged audiences are more likely to translate into new customers for Squarespace.

5. Podcast Genre:

6. Their sponsorships span across various genres like education, business, comedy, and arts, indicating a broad target market.

Practical Steps to Find Squarespace Sponsored Podcasts:

1. Podcast Descriptions: Look at the sponsorships mentioned in episodes. Many podcasts list their sponsors in the episode description.
2. Sponsorship Segments: Listen to the beginning, middle, and end of podcast episodes for sponsorship mentions.
3. Podcast Website/Show Notes: Many podcasters list their sponsors on dedicated sections of their websites or in their show notes.
4. Podcast Networks: Certain podcast networks may have a series of shows sponsored by Squarespace. Checking popular networks can give you an insight into new or rotating sponsorships.

Limitations

• Dynamic Sponsorships: Sponsorship agreements can change frequently, so a podcast that is sponsored by Squarespace today may not be in the future.
• Regional Variations: Some sponsorships may be region-specific based on market targeting strategies.
• Audience Data Privacy: Access to detailed sponsorship strategies and specific podcast deals might be limited due to confidentiality and proprietary business strategies.

Staying updated on Squarespace sponsorships might require periodic checks on podcasts and sponsorship news, but the examples provided give a broad view of their typical engagement strategies.