Most designers I talk to would love to double their income…

The question is how?

How do they do this without compromising their sanity.

And if it were that easy, everyone would be doing it, right?

They’ve built something real. Clients love their work. Referrals trickle in. But they can’t see ahead.

Some months are packed, others go quiet. They tell themselves it’ll all work out — because it usually does — but that low hum of uncertainty never really goes away.

So they start looking for answers: courses, coaches, content calendars.
But all the advice sounds the same:

“Post more. Be louder. Pick a niche. Run ads.”

And deep down, they already know — that’s not it.

Because what got them here wasn’t “marketing.”
It was trust, care, and craft.

You already know your best clients better than anyone.

• You know what keeps them up at night.

• You know the exact moment they realize they need help.

• You know what changes after working with you.

But when it comes to sharing that? You freeze.

What do I post? Where do I even start?

So you default to what feels concrete: the work itself.

Another client project. Another website launch. Another deliverable.

And the whole time, you tell yourself: "I'll figure out the marketing part later."

But later never comes.

Because doing the work feels more urgent than sharing it. More tangible. More real.

So you keep your head down. You do great work. You hope the next referral comes.

And the cycle continues.

The good news is,

What comes next isn’t reinvention.
It’s recognition.

Making visible what’s already there.

That's what we do inside The Digital Alchemy Lab.