SQSP Themes

View Original

What YouTubers Use Squarespace?

Squarespace, known for its user-friendly website-building platform that facilitates creating visually appealing and functional websites without needing extensive coding knowledge, has garnered a robust user base, including many popular YouTubers. These creators leverage Squarespace's capabilities to build personal brands, share content beyond YouTube, and monetize their influence through various means like merchandise, memberships, or portfolio showcases. Here are some notable YouTubers who have been known to use Squarespace for their websites:

  1. Marques Brownlee (MKBHD): Marques Brownlee, a prominent tech YouTuber, often partners with Squarespace. His content focuses on product reviews, technology news, and interviews. While he uses Squarespace for his professional site, it's also an excellent reference for the versatile customization that the platform offers.

  2. Casey Neistat: Casey Neistat, a vlogger and filmmaker with a substantial following, has been a long-time advocate of Squarespace. His website showcases his projects, films, and vlogs, demonstrating effective use of Squarespace’s portfolio templates and customization options to present his visual work appealingly.

  3. Philip DeFranco: Philip DeFranco, a well-known news commentator and YouTuber, utilizes Squarespace to host his website. The platform serves as a central hub for his content, merchandise, and community engagement, showcasing Squarespace’s ability to support various content types and e-commerce functionalities.

  4. Sara Dietschy: Sara Dietschy, a content creator focusing on technology and creativity, uses Squarespace to share her videos, blogs, and creative projects. Her website exemplifies how Squarespace can cater to creators looking to blend multimedia content with blog features.

  5. Peter McKinnon: Peter McKinnon, a photographer and filmmaker, uses Squarespace to maintain a website that houses his portfolio, tutorials, and product endorsements. Squarespace’s high-quality image presentation tools help him showcase his photography work effectively.

Practical Steps for Setting Up a Squarespace Website:

  1. Sign-Up and Choose a Template: Visit Squarespace’s website and sign up for an account. Browse through the extensive collection of templates and pick one that aligns with your brand and the type of content you plan to showcase.

  2. Customize Your Template: Use Squarespace’s drag-and-drop editor to customize the template. Change the text, upload images, adjust colors, and modify the layout to fit your personal or brand aesthetics. The platform offers a variety of customization options without requiring any coding.

  3. Integrate Your Content: Start adding essential pages to your site, such as About, Blog, Portfolio, Shop, or Contact. Embed your YouTube videos, set up image galleries for portfolios, and create blog posts if you want to share written content in addition to videos.

  4. Optimize Your Site for SEO: Utilize Squarespace’s built-in SEO tools. Add titles, meta descriptions, and alt text to images. Make sure your site is mobile-friendly, as mobile optimization is crucial for both user experience and search engine ranking.

  5. Set Up E-commerce: If you plan on selling products or services, use Squarespace’s e-commerce features. Create listings, set up payment gateways, and configure shipping options. This is particularly useful if you want to sell merchandise or digital content.

  6. Publish and Promote: Once your site is ready, publish it and promote it across your social media channels, YouTube descriptions, and other platforms. Consistently update your site with new content to keep it fresh and engaging.

Considerations and Limitations:

  • Pricing: Squarespace offers various pricing plans that may be more expensive compared to some other platforms, but the investment often pays off with the advanced features and professional look.

  • Customization Limits: While Squarespace offers a lot of customization options, extremely complex or unique site features might be difficult or require custom code, which may not fit into the entirely code-free promise.

  • Learning Curve: Though user-friendly, there may still be a learning curve for beginners unfamiliar with website building.

  • Dependence on Internet Connection: Squarespace is a web-based platform, so you need a stable internet connection to make edits and updates.

In conclusion, many influential YouTubers use Squarespace to build a professional online presence, showcasing the platform’s flexibility and power. By following practical steps and understanding potential limitations, you can create a robust website that complements your YouTube channel and expands your reach.