The choice between Wix, Squarespace, and WordPress largely depends on your specific needs, technical expertise, and long-term goals for your website. Each platform has its strengths and weaknesses, catering to different types of users and requirements. Here's a detailed comparison to help you determine which might be best for you:

Wix

Overview: Wix is a fully hosted website builder known for its drag-and-drop interface and ease of use. It targets individuals and small businesses looking for a quick and straightforward solution to create a website.

Pros:

1. Ease of Use: Wix’s intuitive drag-and-drop builder makes it easy for beginners to create and customize websites without any coding knowledge.

2. All-in-One Solution: Wix provides hosting, domain registration, and design tools in one package.

3. Templates and Design: Offers a large variety of professionally designed templates tailored to different industries.

4. App Market: Wix has an extensive app market that allows you to add additional functionalities like e-commerce, booking systems, and more.

5. Support: Provides a variety of customer support options including a help center, forums, and phone support.

Cons:

1. Flexibility: While you can customize your site extensively, you might find it harder to make more advanced customizations compared to platforms that allow direct code editing.

2. Ownership: Wix websites are hosted on Wix’s servers, making it challenging to migrate your site to another platform if needed.

3. Template Lock-in: Once you select a template and start building your site, you cannot easily switch to a different template without starting from scratch.

Squarespace

Overview: Squarespace is another fully hosted website builder known for its stunning, designer-quality templates and robust blogging and e-commerce capabilities.

Pros:

1. Design Quality: Offers exceptionally high-quality, aesthetically pleasing templates suitable for professional portfolios, businesses, and online stores.

2. Ease of Use: Like Wix, Squarespace provides an intuitive interface and straightforward drag-and-drop editing tools which are slightly more polished.

3. Integrated Features: Squarespace offers excellent integrations, especially for e-commerce, such as advanced inventory management, shipping, and tax features.

4. Customer Support: Provides 24/7 customer support and extensive guides and video tutorials to help you set up and maintain your website.

5. Mobile Optimization: Automatically optimizes websites for mobile devices, ensuring that visitors have a good experience regardless of their device.

Cons:

1. Learning Curve: While not overly complex, Squarespace has a steeper learning curve compared to Wix, especially concerning its more advanced design features.

2. Limited Flexibility: Customization options, although robust, are more constrained compared to platforms that allow full access to underlying code.

3. Price: Generally more expensive compared to Wix, especially for e-commerce websites, although the value for money can be justified by the quality of designs and features.

WordPress

Overview: WordPress comes in two forms: WordPress.com (a hosted service) and WordPress.org (self-hosted). For the purpose of this comparison, I’ll focus on WordPress.org, which offers unparalleled flexibility and control but requires more technical know-how.

Pros:

1. Flexibility and Control: WordPress is an open-source platform with extensive plugins and themes, giving you full control over every aspect of your website.

2. Scalability: Suitable for all types of websites, from simple blogs to complex enterprise-level websites. It’s highly scalable if you plan to grow your site in the future.

3. Customizability: You can modify almost every part of your site given its vast ecosystem of plugins and themes, and you can even tweak the code directly.

4. SEO-Friendly: Built with SEO in mind, and numerous plugins (like Yoast SEO) offer additional SEO functionality.

5. Community Support: Being so widely used, there’s a massive community and countless tutorials, forums, and resources available.

Cons:

1. Technical Knowledge Required: WordPress has a steeper learning curve. You’ll need basic knowledge of web hosting, domain setup, and security.

2. Maintenance: Unlike Wix and Squarespace, WordPress requires you to handle your own site updates, backups, and security.

3. Cost Variability: While the software itself is free, you'll need to pay for hosting, premium themes, and plugins, which can add up.

Conclusions and Recommendations

• Choose Wix if: You are a beginner looking for an easy-to-use, all-in-one platform to quickly get a website online without worrying about technical details and you don't need extensive customization or migration capabilities.

• Choose Squarespace if: You prioritize design sophistication and are willing to pay a bit more for high-quality templates, robust blogging features, and advanced e-commerce functionalities. It’s ideal for creatives and small business owners who want a professional-looking website with minimal hassle.

• Choose WordPress if: You need full control and flexibility, plan to scale your website significantly, or require very specific customizations. This is best for those with some technical skills or who are willing to learn and manage their websites over the long term.

Consider what features are most important to you, your budget, and your technical comfort level to make the best decision for your specific situation.