How to Connect Mailchimp to Squarespace?

Connecting Mailchimp to your Squarespace website can enhance your email marketing efforts by automating the integration of your mailing lists and forms. Below are the comprehensive steps to successfully integrate Mailchimp with Squarespace:

Step 1: Prepare Your Mailchimp Account

1. Log In to Mailchimp: Ensure you are logged into your Mailchimp account.
2. Create a List: If you don't already have one, create a new email list (audience) where all new subscribers from Squarespace will be added.
3. Go to the Audience tab.
4. Click on Create Audience.
5. Fill in the necessary details and save your audience.

Step 2: Prepare Your Squarespace Account

1. Log In to Squarespace: Ensure you are logged into your Squarespace account.
2. Select the Website: Choose the website you wish to connect to Mailchimp.
3. Navigate to Settings: Click on Settings in the left-hand menu.

Step 3: Connecting Mailchimp to Squarespace

1. Navigate to Permissions:
2. In Squarespace, go to Settings > Advanced > External API Keys or Connected Accounts.
3. Under Connected Accounts, click Connect Account.

4. Select Mailchimp from the list of available platforms.

5. Authorize Access:

6. A pop-up window will appear prompting you to log in to your Mailchimp account if you are not already logged in.
7. Input your Mailchimp credentials and authorize Squarespace to access your Mailchimp account.
8. Allow the requested permissions to complete the integration.

Step 4: Adding a Mailchimp Form to Squarespace

1. Edit Your Site: In Squarespace, navigate to the page where you want to add the Mailchimp sign-up form.
2. Add a Block:
3. Click on the Edit button to modify the page where you’ll place the form.
4. Click on the + (Add Block) icon.

5. Select Newsletter from the list of available blocks.

6. Connect the Form:

7. In the form settings, click on the Storage tab.
8. Select Mailchimp as the provider.
9. Select the Mailchimp audience list where you want subscribers to be added.
10. Customize the remaining settings such as form fields, design, and labels as needed.

Step 5: Customize and Test the Integration

1. Design the Form: Adjust the design of the form to match your site's aesthetic using the design settings.
2. Test the Form:
3. Save your changes and publish the page.
4. Visit the live page and submit a test entry to ensure that the form correctly captures and sends data to your Mailchimp list.
5. Check your Mailchimp account to confirm that the test entry appears in the selected audience list.

Additional Considerations:

• GDPR Compliance: If you have subscribers from the EU, ensure your forms comply with GDPR regulations by including explicit consent checkboxes.
• Custom Code & CSS: For advanced customizations, you may need to use custom CSS or JavaScript, which demands familiarity with code.
• Mailchimp Approval: Mailchimp sometimes audits new integrations for spam prevention, so ensure your usage adheres to best practices and terms of service.
• Spam Prevention: Use double opt-in for your Mailchimp list to reduce the likelihood of receiving fake or spam email addresses.

By following these detailed steps, you will have successfully connected Mailchimp to Squarespace, allowing you to enhance your email marketing efforts through seamless integration.