How Much Do Squarespace Emails Cost?

Squarespace offers email marketing services through its Email Campaigns platform, designed to help users create and manage email campaigns directly within the Squarespace interface. As of my latest update in October 2023, the pricing for Squarespace Emails falls into specific tiers based on the number of campaigns and recipients you wish to include. Below are the main plans offered by Squarespace for email campaigns:

1. Starter Plan:

• Cost: $7 per month when billed annually or $10 per month when billed monthly.
• Features:
• Up to 3 campaigns per month.
• Inclusive of 500 email sends per month.
• Ideal For: Individuals or small businesses that are just starting with email marketing and have a relatively small list of recipients.

2. Core Plan:

• Cost: $14 per month when billed annually or $20 per month when billed monthly.
• Features:
• Up to 5 campaigns per month.
• Inclusive of 5,000 email sends per month.
• Ideal For: Growing businesses who need to reach a larger audience and send more campaigns monthly.

3. Advanced Plan:

• Cost: $34 per month when billed annually or $50 per month when billed monthly.
• Features:
• Unlimited campaigns per month.
• Inclusive of 25,000 email sends per month.
• Ideal For: Established businesses with a substantial email list and frequent campaign needs.

4. Max Plan:

• Cost: $68 per month when billed annually or $100 per month when billed monthly.
• Features:
• Unlimited campaigns per month.
• Inclusive of 75,000 email sends per month.
• Ideal For: Large businesses or high-volume senders requiring extensive email marketing capabilities.

Key Considerations:

• Customization: Each plan offers various levels of template customization, analytics, and automation tools tailored to the target user.
• Scalability: Plans can be upgraded or downgraded based on your changing needs.
• Integrations: Squarespace Email Campaigns are integrated seamlessly with your Squarespace website, allowing for a more unified branding and management experience.
• Additional Costs: Overages beyond the included email sends can incur additional charges, so it’s essential to monitor your usage.

Steps to Set Up Squarespace Email Campaigns:

1. Sign Up or Log In: If you are not already a Squarespace user, create an account at squarespace.com. Existing users can log in to their dashboard.
2. Navigate to Email Campaigns: From the main dashboard, select the “Marketing” section and then click on “Email Campaigns.”
3. Choose a Plan: Select a plan based on your expected email marketing needs and budget.
4. Create Your Campaign: Use the drag-and-drop editor and pre-built templates to design your campaign. Customize the content to match your branding and messaging.
5. Configure Settings: Set your subject lines, sender information, and any necessary tracking parameters.
6. Build Your List: Import your contact list or add subscribers manually. Ensure compliance with email marketing regulations such as GDPR.
7. Send or Schedule: Once everything is set up, you can either send the email immediately or schedule it for a later date and time.
8. Analyze Results: After sending your campaign, use the analytics tools provided to track open rates, click-through rates, and other key metrics.

Limitations:

• Cost: While the integrated design might save time, it may be more expensive than standalone email marketing services for some users.
• Features: Advanced features such as A/B testing or complex automation workflows may be limited compared to standalone email marketing solutions like Mailchimp or Constant Contact.
• Scalability: For extremely large lists, you might find the top-tier plan limit of 75,000 email sends per month restrictive.

Overall, the cost of Squarespace Emails varies based on usage and business needs. It’s advisable to evaluate the specifics of each plan to determine which one aligns best with your email marketing goals and budget.