Displaying related products in Squarespace can enhance your e-commerce site's user experience by encouraging visitors to explore more items, potentially increasing your sales. Here is a detailed guide on how to set up and show related products on your Squarespace site:

1. Using Product Blocks

Squarespace allows you to manually suggest related products by using Product Blocks on product pages. Follow these steps:

• Navigate to the Product Page:
• Log in to your Squarespace site.
• Go to the pages section from the main menu.

• Open the relevant product page.

• Edit the Product Page:

• Click on the product page to enter the editor.

• Click an insert point (a plus icon) where you want to add the related products.

• Add a Product Block:

• From the insert block menu, select Product. This will allow you to add a product block.
• In the configuration window that appears, choose the product you want to display. You can search by the product name.

• Configure the display settings for the product block, such as the layout, size, and text alignment according to your preferences.

• Manual Selection:

• Repeatedly add product blocks for each related product you want to display. This process is manual, meaning you will have to choose each related product individually.

2. Using Summary Blocks

Summary Blocks can be used to dynamically display related products based on categories or tags. Here’s how:

• Navigate to the Product Page:
• Log in to Squarespace and go to the pages section.

• Open the relevant product page.

• Edit the Product Page:

• Click an insert point (a plus icon) where you want to display the related products.

• Add a Summary Block:

• Choose the Summary block from the insert menu.
• In the configuration window, set the content type to Products.
• Filter products by selecting the desired category or tag that matches the product you’re currently displaying. This way, the summary block dynamically shows related products based on the predefined categories or tags.
• Adjust the layout, display, and design settings to match your overall site's aesthetic.

3. Automated Process (Code Injection and Third-Party Tools)

If you prefer an automated approach or need more sophisticated functionality, you can use custom code injections or third-party tools. This method is more advanced and may require a basic understanding of HTML/CSS/JavaScript.

Some steps you might follow:

• Third-Party Apps:
• Integrate a third-party app that provides related product functionality. Search for a plugin or tool that supports Squarespace. Some popular options might require a subscription.

• Follow the installation and setup instructions as provided by the third-party service.

• Custom Code Injection:

• Go to Settings > Advanced > Code Injection in your Squarespace dashboard.
• Add custom HTML/CSS/JavaScript code provided by a developer to create a related products section automatically.

Considerations and Limitations

• Manual Effort:

• Using Product Blocks requires manual updates, which can be time-consuming if you have a large inventory.

• Dynamic Filtering:

• Summary Blocks filter dynamically but depend on well-organized categories or tags.

• Design Consistency:

• Ensure the related product displays are visually consistent with the rest of your site to maintain a professional look.

• Advanced Customization:

• For advanced customization, consider consulting a developer who can implement custom solutions specific to your needs.

By following these approaches, you can effectively showcase related products on your Squarespace site, thereby enhancing the shopping experience and driving more sales opportunities.