How Do I Make My Squarespace Page Redirect to Another Page?

To make a Squarespace page redirect to another page, you can use one of several methods. Below, I'll outline these methods in detail to ensure a smooth redirection process. Note that some basic knowledge of web settings might be required.

Method 1: Using URL Mappings

Squarespace provides a feature called URL mappings, which allows you to create redirects easily. Follow these steps:

1. Log into Squarespace:

2. Access your Squarespace account and navigate to the specific site for which you want to set up the redirect.

3. Access URL Mappings:

4. In the home menu, go to "Settings."
5. Select "Advanced."

6. Click on "URL Mappings."

7. Create a Redirect:

8. In the URL Mappings field, you can enter your redirect rules using the format /source-url -> /destination-url 301.

9. For example, to redirect from /old-page to /new-page, you would enter: /old-page -> /new-page 301.

10. Save the Changes:

11. Click "Save" to ensure your changes take effect.

This method uses the 301 status code, indicating a permanent redirect, which is important for preserving SEO benefits.

Method 2: Using a Page-Level Redirect via Code Injection

If URL Mappings are not suitable for your needs, you can use a code injection to create a redirect. Here’s how:

1. Navigate to the Page You Want to Redirect:
2. In your Squarespace home menu, go to "Pages."

3. Select the page you want to redirect.

4. Inject JavaScript Code:

5. Click on the gear icon next to the page title to access the page settings.
6. Go to the "Advanced" tab.

7. In the “Page Header Code Injection” field, insert the following JavaScript code:

   javascript <script type="text/javascript"> window.location.href = "/destination-url"; </script>

8. Replace /destination-url with the path to your target page.

9. Save the Changes:

10. Click "Save."

Method 3: Using a Custom 404 or ‘Not Linked’ Page

This method is useful for custom error handling or for creating a landing page that isn't directly navigable but can act as a redirect hub.

1. Create a New Page:

2. Create a new page under "Not Linked" in the Squarespace pages menu.

3. Set Up Redirect JavaScript:

4. Use the code injection method described above to put the redirect script in the header of this new page.

Essential Considerations

SEO Implications

When creating redirects, understand that a 301 redirect (permanent redirect) is best for SEO purposes as it passes the link equity from the old URL to the new one. 302 or other temporary redirects should be used if the change is not permanent.

Test Your Redirects

Always test your redirects to ensure they work as intended. Visit the original URL and see if it successfully takes you to the new destination.

Limitations

Squarespace does not support server-level 301 redirects directly. Therefore, URL mappings in the admin interface or JavaScript-based client-side redirects are the best alternatives.

By following these methods, you can efficiently manage redirects for your Squarespace site, ensuring a seamless user experience and maintaining the integrity of your website’s navigation structure.