How Do I Find My Squarespace Google Analytics Account Number?

To find your Google Analytics account number (also known as the Tracking ID) to integrate with your Squarespace website, you'll need to follow these steps:

Step 1: Log In to Your Google Analytics Account

1. Go to the Google Analytics website.
2. Log in with the Google account associated with your Google Analytics.

Step 2: Access Admin Settings

1. Once logged in, click on the Admin tab at the bottom left corner of the Analytics interface. This will bring up the Admin panel which has three columns: Account, Property, and View.

Step 3: Select the Correct Account and Property

1. In the Account column, select the account corresponding to your website.
2. In the Property column, select the specific property (website) for which you want the Tracking ID.

Step 4: Retrieve the Tracking ID

1. Under the Property column, click Tracking Info to expand the menu.
2. Select Tracking Code from the expanded options.
3. Your Tracking ID will be visible at the top of this page. It typically starts with "UA-" followed by several numeric digits (e.g., UA-12345678-1).

Step 5: Add the Tracking ID to Your Squarespace Website

1. Log in to your Squarespace account.
2. Go to the Home Menu and click Settings.
3. Under Settings, navigate to Advanced, and then click External API Keys.
4. Find the Google Analytics Account Number field and enter your Tracking ID here.
5. Save your changes.

Important Considerations:

• Account Permissions: Ensure you have Admin access to both your Google Analytics account and your Squarespace site.
• Google Analytics 4 (GA4): As of October 2020, Google introduced a new version of Analytics called Google Analytics 4 (GA4), which uses a different structure (Measurement ID starting with "G-"). For Squarespace, you typically need the Universal Analytics ID (UA-) for seamless integration.
• Site Verification: Ensure your site is verified with Google Analytics to activate full data tracking and analysis capabilities.

Limitations:

1. Delay in Data: It may take up to 24-48 hours for data to start showing up in your Google Analytics account after integration.
2. Incorrect Tracking ID: Ensure you copy and paste the exact Tracking ID. Errors in this step will result in data not being collected correctly.
3. Google Analytics Versions: If Google eventually deprecates Universal Analytics, you might need to adapt by setting up GA4 and ensuring your Squarespace site supports it.

By accurately following these steps, you should be able to find your Google Analytics account number and integrate it with your Squarespace website successfully. This will enable you to track website traffic, user behavior, and other valuable metrics.