How Do I Create a Subdomain in Squarespace?

Creating a subdomain in Squarespace involves configuring DNS settings to direct traffic efficiently to a specific section of your site or an external platform. This guide walks you through the entire process, including best practices, troubleshooting, and additional considerations for third-party domains.

Step-by-Step Instructions to Set Up a Subdomain in Squarespace

Step 1: Prepare Your Account Details

  1. Log in to Squarespace: Access your account and go to the Home Menu by clicking the three horizontal lines ("hamburger" menu) in the top left.

  2. Navigate to Domains: In the Settings menu, select Domains to view your domain list.

Step 2: Choose Your Primary Domain

  1. Select the Domain: Locate the primary domain you want to associate with your subdomain.

    • If you don’t have a domain yet, you can purchase one from Squarespace or connect an external one.

Step 3: Add a Subdomain

  1. Access DNS Settings:

    • Click on your domain to open its settings.

    • Navigate to Advanced Settings > DNS Settings.

  2. Create a CNAME Record:

    • Click Add Record and select CNAME from the dropdown menu.

    • Fill out the required fields:

      • Name/Host/Alias: Enter your subdomain name (e.g., “blog” to create "blog.yourdomain.com").

      • Points to/Value/Destination: Enter the URL or alias provided by the external platform or where you want the subdomain to point.

      • TTL (Time to Live): Leave as default or set to a lower value (like 300 seconds) for quicker propagation.

Step 4: Save the Settings

  1. Confirm Changes: Double-check the details and click Save. Your new CNAME record will now appear in the DNS settings.

Step 5: Propagation and Testing

  1. Allow for Propagation: DNS changes may take from a few minutes to 72 hours to propagate globally.

  2. Test the Subdomain: Once propagated, type your subdomain (e.g., “blog.yourdomain.com”) into a browser to verify it directs to the correct location.

Alternative: Forwarding a Subdomain

If you prefer to forward traffic from a subdomain to another page or site:

  1. Set Up Domain Forwarding:

    • Go to Settings > Domains > Domain Forwarding in Squarespace.

    • Create a forwarding rule:

      • Source: The subdomain you want to forward (e.g., “members.example.com”).

      • Destination: The URL where you want users redirected.

  2. Advanced Forwarding Options:

    • SSL: Keep SSL on for secure connections.

    • Path Forwarding: Enable this to retain paths in the URL (e.g., forwarding “members.example.com/page1” to “example.com/page1”).

Additional Considerations for Subdomains

  1. Internal Links and Navigation: Ensure your subdomain is properly integrated into your site’s navigation for a seamless user experience.

  2. SSL/TLS Certificates: Squarespace typically manages SSL for subdomains automatically, but double-check to ensure secure connections.

  3. Third-Party Domains: If your domain is registered with providers like GoDaddy or Google Domains, update the DNS records on their platform instead of Squarespace.

Troubleshooting Common Issues

  1. Propagation Delays: If your subdomain isn’t working after 72 hours, verify the DNS records for errors in the subdomain name or destination.

  2. Global DNS Check: Use tools like dnschecker.org to confirm whether your changes have propagated globally.

  3. Alias Errors: Ensure the alias provided by the third-party platform matches exactly.

Best Practices for Subdomains

  • Meaningful Names: Use intuitive names for your subdomains (e.g., "shop" or "blog").

  • Consistent Path Forwarding: Enable path forwarding to maintain URL structure during redirection.

  • Test Thoroughly: Regularly test your subdomains and redirects to avoid broken links.

Conclusion

Setting up a subdomain in Squarespace is straightforward, whether you’re creating one for external platforms or forwarding traffic to a different page. With the right DNS configuration and testing, you can seamlessly enhance your website’s functionality and user experience.

If you’re looking for a step-by-step visual guide, check out my YouTube tutorial. And if you have any questions, drop them in the comments below—I’d be happy to help!

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