Yes, you can create pop-ups in Squarespace. Pop-ups can be an effective tool for capturing leads, promoting offers, or directing users to specific content. Squarespace allows you to implement pop-ups using its built-in features or by utilizing third-party integrations. Here’s a detailed guide on how to set up pop-ups in Squarespace:

Using Squarespace’s Built-In Marketing Features

Squarespace provides built-in solutions for creating pop-ups, which they refer to as "Promotional Pop-Ups" and "Newsletter Blocks." Here is how you can implement them:

Promotional Pop-Ups

1. Access the Promotional Pop-Up Settings:
2. Navigate to your Squarespace Website Editor.
3. Go to the Marketing section from the home menu.

4. Select Promotional Pop-Up.

5. Configure Your Pop-Up:

6. Content: Customize the message that will appear in the pop-up. You can include text, images, and buttons.
7. Action: Specify what will happen when users interact with the pop-up (such as redirecting them to a new page or prompting them to sign up for a newsletter).
8. Display: Set the conditions under which the pop-up will appear. You can choose to trigger it on a time delay, after scrolling, or upon exit intent.

9. Style: Adjust the appearance of the pop-up. Squarespace provides styling options to match your website’s design, including font choices, background colors, and layout.

10. Enable and Test:

11. Once you've configured your pop-up, make sure to enable it by toggling the “Enable Promotional Pop-Up” switch.
12. Preview your site and test the pop-up to ensure it functions as expected.

Newsletter Pop-Ups

Newsletter Blocks can be converted into pop-ups through some configurations:

1. Add a Newsletter Block:
2. Navigate to the page where you want the pop-up form.

3. Add a Newsletter Block from the block menu.

4. Form Configuration:

5. Customize the form fields and design according to your needs.

6. Convert to Pop-Up Behavior:

7. Squarespace does not natively support this as a direct pop-up, but with some custom code or by connecting to services like Mailchimp or Google Forms, you can embed forms that trigger as pop-ups using scripts.

Using Third-Party Tools and Custom Code

For more advanced pop-up functionalities, you might need to use third-party integrations or custom code:

Third-Party Integrations

1. Sumo:
2. Create an account on Sumo and set up your pop-up form.

3. Sumo provides an easy integration method with Squarespace through a small snippet of code added to your site’s header.

4. Mailchimp:

5. Generate a pop-up form in your Mailchimp account.
6. Obtain the embed code and insert it into your Squarespace site through a Code Block or by placing it in the site's header.

Custom Code

For more customized pop-ups, you can use JavaScript and CSS:

1. Create an HTML Form:

2. Insert an HTML form into a Code Block or your site's header.

3. Trigger and Style the Pop-Up:

4. Use JavaScript to trigger the display of the form based on user interactions (timing, scrolling, or exit intent).
5. Style the pop-up using CSS to ensure it fits seamlessly with your site’s design.

Practical Steps and Considerations

• User Experience: Ensure that the pop-up enhances user experience rather than detracts from it. Intrusive pop-ups can frustrate visitors.
• Mobile Optimization: Test your pop-ups on mobile devices to make sure they are responsive and not intrusive.
• Legal Compliance: Ensure compliance with legal requirements such as GDPR if you're collecting personal data. Include appropriate disclaimers and consent options.
• A/B Testing: If you're using pop-ups for marketing, consider running A/B tests to see which designs and messages perform best.

By following these steps and considerations, you can effectively utilize pop-ups in Squarespace to engage your audience strategically.