Can You Bundle Products in Squarespace?

Yes, you can bundle products in Squarespace, but the platform doesn’t offer a direct “bundle” feature out-of-the-box. However, there are several workarounds you can use to create product bundles. Here are some detailed strategies to help you bundle products in Squarespace:

1. Creating a Bundle as a New Product

• Step-by-Step Guide:
  1. Create a New Product:
     • Navigate to your Commerce panel.
     • Click Products and then select the + button to add a new product.
     • Select Physical product type.
  2. Configure the Bundle:
     • Name your new product something indicative of the bundle (e.g., "Holiday Gift Set").
     • In the Description area, list all the items included in the bundle.
  3. Include Images:
     • Upload images that showcase all the items in the bundle. You may also create a composite image using photo editing software.
  4. Set the Price:
     • Determine a price for the bundle that reflects any savings or special offer.
  5. Inventory Management:
     • Adjust inventory levels if you’re tracking stock. Note that this approach does not automatically deduct individual item stocks.
  6. Publish:
     • Save the product and make it live on your store.

2. Using Product Variants

• Step-by-Step Guide:
  1. Create a New Product with Variants:
     • Add a new product as described above.
  2. Define Variants for Bundles:
     • Instead of creating a new product for each bundle, offer variations under a single product. For example, if "Product A" and "Product B" can be sold separately or together, you could add "Product A Only," "Product B Only," and "Product A + B Bundle" as variants.
  3. Set Pricing and Details for Each Variant:
     • Update pricing for each variant and ensure descriptions are clear.
  4. Monitor Inventory:
     • Manually track inventory if your variation affects stock levels.

3. Custom Code and Integrations

• If you or a developer are comfortable with coding, you can explore more advanced solutions:
  • Custom JavaScript & CSS:
  • Implement scripts that dynamically adjust inventory or display bundle options.
  • Third-Party Integrations:
  • Use services such as Zapier to trigger conditions and updates between your products and inventory management or even specialized bundle software.

4. Promotional Discounts

• Step-by-Step Guide:
  1. Create a Promotion:
     • Navigate to the Commerce panel and click Discounts.
     • Create a new discount and choose Manual.
  2. Define the Discount:
     • Set the discount type, such as "Buy One, Get One," "Percentage off," or "Fixed amount off."
     • Adjust the discount to apply when specific products are purchased together.
  3. Apply Discount:
     • Communicate to customers how they can take advantage of the bundle pricing via promotions, product descriptions, or announcements.

Considerations and Limitations

• Inventory Management:
• Creating bundles as separate products or variants requires manual inventory adjustments. Automated inventory synchronization between bundled and individual products isn’t available.
• User Experience:
• Ensure that product descriptions, titles, and images make it very clear what’s included in the bundle.
• Pricing Strategy:
• Carefully plan your pricing so that bundles offer perceived value without cutting into profit margins too significantly.

Using these methods, you can effectively create and manage product bundles in Squarespace, enhancing the shopping experience and encouraging higher-value purchases.