engineering serendipity
There's been a vacant storefront on the ground floor of our building for years. Every time we walk by, my son and I make a game of coming up with business ideas to fill the space. For years, he's also been talking about wanting to try fencing. Today, we go downstairs and find a youth fencing academy has moved in. What are the odds!? It felt like the universe had listened in on our conversations and decided to surprise us. What if you could engineer this same sense of 'right place, right time' for your customers? Anytime I start a new marketing campaign, I go through an exercise that's designed to achieve this serendipitous effect. It all starts with two critical questions:
By answering these questions, you're not just identifying a need – you're creating a story of inevitability. A story where your solution feels like the natural, almost predestined answer to your prospect's problem. But like any story, we also need what, when, where, why, how, AND what if... Join me this Monday at 1PM EST, for a deep dive on how these seemingly simple questions can turn your offers into Gold.
Can't make it live? No worries! You'll automatically receive the replay. Peace, Omari Founder PS. If you're committed to bringing a digital product to life in the next couple of months, allow me to reintroduce myself. I'm a digital product doula who specializes in the marketing mindsets needed to thrive. Which means I'm there to support you through the process AND the post-launch blues... (yes, the part no one talks about) Click here if you're interested in learning more and I'll follow up with details. |