template marketing Q&A recording

Hey {{ subscriber.first_name }}, Thanks for registering for last weeks pop-up Q&A on marketing your template shop. As promised here's the recording along with some notes. Let me know if you find it useful. I'm also hosting another session this week to further dive into what you need to launch. Here's the Zoom link for that one if you're interested. Notes: 1. Leverage marketplaces and directories: Ensure your product listings are optimized. Focus on keyword optimization to boost SEO and compelling visuals and descriptions to enhance conversion rates. And don’t neglect to introduce customers to your own website for direct sales. 2. Focus on the customer experience: Make sure your templates are solving real problems for customers. Invest time in becoming a customer yourself by purchasing templates to understand the buying process and identify areas for improvement. Clearly communicate the solutions your templates offer on your sales pages. Reflect on how personal experiences with buying and using templates can inform your own template design and marketing strategies. This firsthand knowledge is invaluable and can differentiate your offerings in the market. 3. Solve auxiliary problems: Identify the challenges that Squarespace users typically face and create valuable content that solves those problems. Promote your templates within this helpful content to drive sales. 4. Showcase social proof: Share examples of what your customers have created with your templates. This builds trust and helps potential buyers visualize how your templates can benefit them. 5. Prioritize post-sale support: Build stronger customer relationships with post-sale follow-up emails, value-added offers, and excellent support. This encourages repeat purchases and positive word-of-mouth marketing. Set up automated email sequences that not only thank customers for their purchase but also guide them on effectively utilizing their new templates. Regularly request feedback to improve your offerings and provide exclusive discounts on future purchases to keep your customers returning. You can gradually improve these processes as you get sales rather than trying to perfect everything before launch. 6. Create a sustainable content strategy: Document and share the solutions you find to common problems. This valuable content not only helps customers but also provides natural opportunities to promote your templates. Stay consistent and align your content with what you naturally enjoy creating (video, blog posts, podcasts, etc.). ie. Create detailed, step-by-step guides and publish them on YouTube to attract users who prefer visual learning. Utilize Pinterest to share design inspirations and template showcases, tapping into the platform’s large audience interested in creative and DIY projects. 7. Build a community for your customers: Facilitate spaces where your customers can connect, help each other and where you can learn from their experiences. Having a supportive community strengthens your brand and helps you create better products. Recording ​ Peace, Omari Founder ​SQSPThemes.com​ PS. I have a few more sponsored promo spots available this month before the rate goes up.