We analyzed 1034 Squarespace template searches to uncover the top categories and trends that are capturing users' attention. From captivating photography portfolios to robust e-commerce platforms, this deep dive reveals the preferences shaping the Squarespace landscape. Whether you're a designer, entrepreneur, or creative professional, these insights can guide you in selecting the perfect template for your website.

Methodology

We collected and categorized 1034 search queries from our template finder. Each query was assigned to one or more categories based on its content. The categories range from industry-specific needs like "Photography" and "E-commerce" to design preferences such as "Minimalist" and "Dark, Moody Templates."

Top Categories of Squarespace Template Searches

Below are the top categories based on the number of queries:

Let's delve into each of these categories to understand what users are looking for.

1. Art, Design & Creative Services

With 75 queries, this category tops the list, highlighting a significant demand for templates that cater to creatives. Users searched for:

• Interior design templates.

• Artist portfolios with interactive galleries.

• Modern minimalistic designs for showcasing creative work.

• Templates with bold and clean lines.

Why This Matters: Creative professionals seek templates that not only display their work elegantly but also reflect their unique style. Squarespace's design-focused templates cater well to this need.

2. Photography

Close behind, 68 queries focused on photography templates. Searches included:

• Unique websites for photographers.

• Templates for landscape photography.

• Portfolio sites with options to sell prints.

• Minimalist dark templates to make images pop.

Why This Matters: Photographers require visually stunning templates that prioritize imagery. Features like high-resolution galleries and fullscreen sliders are highly valued.

3. E-commerce & Online Stores

With 64 queries, this category reflects the growing trend of online businesses. Users looked for:

• Templates for online merch stores.

• E-commerce photography options.

• Handmade shop templates.

• Clean and inviting layouts with newsletter signups.

Why This Matters: E-commerce templates need to be user-friendly and conversion-focused. Features like product galleries, shopping carts, and easy navigation are essential.

4. Coaching & Therapy

This category saw 61 queries, indicating a strong interest in personal development services. Searches included:

• Templates for therapists and psychotherapists.

• Modern therapy websites with a warm feel.

• Life and business coach templates.

• Designs that are feminine, sparkly, and poised.

Why This Matters: Professionals in this field look for templates that convey trust, empathy, and professionalism. An inviting design can make potential clients feel comfortable reaching out.

5. Business & Corporate

With 56 queries, users sought templates suitable for various corporate needs:

• Technology and IT consulting templates.

• Financial advisor websites with clear calls to action.

• Templates for marketing consultants and accountants.

• Modern minimal designs for service providers.

Why This Matters: Business templates need to be professional and informative. Clear layouts, straightforward navigation, and strategic placement of contact information are key.

6. Health, Wellness & Fitness

This category shows a growing focus on personal well-being:

• Nutrition Coach Templates: Seeking designs that promote a healthy lifestyle.

• Beauty Provider Websites: Emphasizing visual appeal and elegance.

• Mental Health Services: Requiring comforting and reassuring layouts.

• Fitness Instructor Templates: Focusing on energy and motivation.

Why This Matters: Health and wellness professionals need templates that inspire trust and encourage action. Features like class schedules, appointment bookings, and testimonials are valuable.

7. Website Features & Design Styles

Users are specifically interested in certain functionalities:

• Sidebar Navigation and Sticky Headers: Improving user experience.

• Dark, Moody Templates: Seeking a specific aesthetic.

• Parallax Scrolling and Countdown Timers: Adding modern interactive elements.

• Lightbox Galleries and Video Integration: Enhancing content presentation.

Why This Matters: The right features can significantly impact user engagement and satisfaction. Templates offering these functionalities can meet diverse user needs.

8. Food & Beverage

Culinary businesses are looking for templates that whet the appetite:

• Restaurant and Bakery Templates: Showcasing menus and ambiance.

• Coffee Shop Websites: Creating cozy and inviting atmospheres.

• Food Order Systems: Integrating online ordering and reservations.

• Bright Templates for Restaurants: Using color to stimulate interest.

Why This Matters: In the food industry, visuals are key. High-quality images, easy-to-read menus, and straightforward contact information can attract more customers.

9. Travel & Vacation Rentals

The travel sector seeks templates that inspire wanderlust:

• Vacation Rental Booking Sites: Needing calendars and availability features.

• Hotel Websites with Booking Plugins: Simplifying reservations.

• Travel Blogs and Planners: Sharing experiences and itineraries.

• Luxury Templates for Airbnb Rentals: Enhancing property appeal.

Why This Matters: Travel templates must combine aesthetics with functionality. Interactive maps, image galleries, and booking integrations are essential.

10. Fashion & Beauty

This category focuses on style and aesthetics:

• Hair Salon Sites: Showcasing services and styles.

• Fashion Blogs for Teens: Requiring trendy and dynamic designs.

• Makeup Artist Portfolios: Highlighting visual work.

• Skincare E-commerce Sites: Combining product sales with informative content.

Why This Matters: In fashion and beauty, the website must reflect the brand's style. High-quality visuals and modern layouts are crucial for engaging visitors.

Analysis and Insights

Key Observations:

• Creative Industries Dominate: The high number of searches in Art, Design & Creative Services and Photography suggests that creatives prefer Squarespace for its visually appealing templates.

• Rise of E-commerce: The significant interest in E-commerce & Online Stores aligns with the global shift towards online shopping, especially in the wake of recent events pushing businesses online.

• Focus on Personal Branding: The popularity of Coaching & Therapy templates indicates professionals are investing in personal branding and online presence.

• Professionalism Matters: The consistent interest in Business & Corporate templates underscores the need for polished and professional websites in these sectors.

Key Features Users Value

Based on the queries, users are specifically looking for:

• Visual Appeal: High-quality images, galleries, and portfolio layouts.

• User-Friendly Navigation: Sidebar navigation, sticky headers, and minimal menus.

• E-commerce Functionality: Shopping carts, product galleries, and secure payment options.

• Responsive Design: Mobile optimization is a must-have feature.

• Customization Options: Ability to adjust templates to fit personal or brand aesthetics.

Implications for Template Designers

Template designers can glean valuable insights:

• Prioritize Visual Elements: Enhance templates with customizable galleries and image sliders.

• Offer Niche Templates: Create templates tailored to specific industries like therapy, coaching, or niche e-commerce sectors.

• Include Modern Features: Integrate functionalities like parallax scrolling, countdown timers, and lightboxes.

• Ensure Flexibility: Design templates that are easily customizable to accommodate different content types and styles.